A Software Provider's Guide to Finding the Right IaaS Partner
SaaS isn’t the future, it’s the present. By 2018 75% of software vendors were either pure SaaS or transitioning to it. If you’re not moving to SaaS by now, you’re falling behind your competition. To meet customer expectations, you can’t be the exception to the SaaS rule and expect to survive.
You have two options: deploy and manage a SaaS offering yourself or find a partner with a platform to do it for you. In the earlier days of SaaS, the path many software companies took was to try to build out their own delivery and hosting offering. There are reasons why most don’t do that today, and the primary one is the same reason your clients use your solution and don’t build it themselves. Successful companies stick to their strengths.
Managing and growing a SaaS deployment platform is not simple or easy. It is not the same as setting up a development, QA, or staging environment. Plus, there is more at stake when you move for supporting an internal team to your clients that bring in revenue. While you probably have IT staff that can setup servers and firewalls that is just the bare minimum to supporting a SaaS environment. Managing security updates, software platforms, up-time, performance, customer calls, case management, growth strategy, and disaster recovery, and are just a few things that come into play that most organizations for which their staffs aren’t skilled.
That’s why most software vendors like you are looking to partner with an Infrastructure-as-a-Service (IaaS) provider. This partnership enables you to focus on building great software solutions while the IaaS partner provides the right infrastructure to maximize reliability and security while giving you flexibility you need to grow your business.
Not every IaaS company is the same. The important thing is to pick the right type of organization that meets your needs today and tomorrow. IaaS companies tend to fall into three categories, global technology providers, pure-breed infrastructure providers/managed service providers, and small hosting solutions/managed service providers.
These are the household names such as Google, IBM, Amazon and Microsoft. They are large technology providers that have included a hosting platform in their offerings. They tend to be more formulaic in how they interact with clients and can have proprietary technologies for their platform. These vendors have complex technology platforms used by millions of clients, which has caused security, performance, and reliability issues. They also lack more high-touch and responsive customer support and account management for all but their larger clients.
Best Fit: Large enterprises that have strong IT staff, infrastructure expertise, and a cloud-ready application. They must be willing to align their long-term technology strategy on a single, large, and proprietary platform.
These organizations tend to be smaller than the global technology providers mentioned above and focus only on the IaaS space but sometimes provide more than just infrastructure, such as managed services, fully managed environments, and other offerings. They tend to be more customer-focused and technology agnostic while still providing a state-of-the-art infrastructure. These providers tend to be more hands on with strategic guidance and have the necessary agility to address growth and technical adjustments required by their clients.
Best Fit: Small to mid-sized software providers that are looking for a combination of a technology agnostic partner with a business focus that will free up their own IT resources. Clients value an all-inclusive offering that provides expertise on a wide range of technology subjects including implementation strategies, migration, growth, and security to provide a tailored infrastructure focused on business goals, immediate and future needs.
These smaller solution providers are vendors that buy into the Global Technology Providers platforms or white-labeling from other infrastructure providers, and then offer additional services. This means they don’t have much control over the hardware or platforms they are providing their customers and can suffer the same support and reliability issues as the direct clients of those providers. Other providers on the small side often don’t have state-of-the-art technology. These organizations tend to be very agile and will try to be highly responsive to their clients but can suffer from resource constraints.
Best Fit: Organizations that are looking for a simple hosting solution. Smaller hosting providers often only resell other providers technology platforms and don’t have direct control and accountability over what their clients are using. However, these vendors can be a good fit for clients that prioritize personalized service over the ability to scale, deeper technical expertise, and supporting organizations evolving business needs.
Reliability starts with system uptime, but it extends to include business continuity and availability of your offerings to your clients. The best partners will ensure that your software services are performing for your clients in a way and at a level that maintains their satisfaction and positive Net Promoter Scores (NPS). Reliability isn’t a short-term need, and must be maintained over years of customer growth, technology updates, and business strategy changes. It requires a solid and robust technology foundation and a business partnership that is designed to support businesses as well as SaaS solutions.
All hosting providers should meet the industry standards for reliability including:
Security issues come from two places: outside your organization, and from the people inside your company. Both are dangerous, but most organizations focus on exterior threats when reviewing an IaaS partner and their ability to supply physical and virtual protection from outside threats. As with reliability there are standard security requirements:
The best defense against cyber threats is having an infrastructure that is constantly on the offense
The best Infrastructure Provider/MSPs provide tailored security recommendations and services based on client needs. This can include additional technology protections, internal security process recommendations, and access to best practices based on techniques that have proven effective at other similar clients.
The battle against malware, phishing, trojans, ransomware, DDoS, Man in the Middle (MitM) attacks, and a host of other techniques is an ongoing challenge. These bad actors are not targeting just large organizations, but what they view as the “low hanging fruit,” those companies whose defenses are most easily penetrated.
A common misconception is that customer support starts when something goes wrong and a client needs to call for help. The best customer support is when a partner is preemptive and proactive, working with the client to make sure that issues never occur. This type of regular engagement enables an infrastructure partner to understand the client’s future plans and create strategies that enable them to be ready, agile and more responsive in the future.
This agility is important even before a company becomes a client of an infrastructure provider because each client’s needs are different. One client could require moving an entire software infrastructure including their proprietary websites, source code, and complete databases without any modification, while another could be looking standard applications for accounting or sales automation with just their data transitioned to the new environment. Any of these, or countless other processes, require planning, teamwork, and specialized support. Smaller vendors are known for being extremely agile but can run into resource constraints that handcuff their ability to be proactive and supply the necessary support consistently. Those partners that have sufficient trained resources, well-defined processes, and systems in place are more suited to meet the needs of more complex clients while removing the need for the client’s IT support resource to be heavily involved.
Being a successful software company is a difficult and complex business.
Moving to becoming a SaaS vendor is a vital path to your long-term
success. Like most processes if you can simplify it by finding
the right partner you will be better able to drive the changes
you need to be a growing and profitable business.
Make a smooth and painless transition to a better deployment solution
with Infinitely Virtual. We will work with you to tailor a custom
IaaS solution to suit your company’s specific situation. Give us
a call today at
1.866.257.8455
and chat with us about your business needs. You can also learn more
about what we do to support our software companies for long-term
success.
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